Strategic Marketer. Systems Thinker.
Creator of Order, Clarity, and Growth.
I design campaigns, systems, and stories that create real impact. With 8+ years in digital marketing, I blend creative strategy with operational execution to help brands move beyond noise and toward measurable results.
Location: Jacksonville, FL • Open to Relocation (Domestic + International)
About Me
I’m Claudia Cherrington-Lopez — a digital marketing director, strategic operator, and systems thinker with 8+ years of experience building scalable marketing programs across mission-driven brands.
I specialize in translating big ideas into structured, high-impact digital experiences. From full-funnel campaign strategy and CRM automation to paid media, brand storytelling, and influencer-driven content, I bridge creativity with operational precision.
I’ve led marketing initiatives across health & wellness, nonprofit, consumer goods, e-commerce, and beauty — developing digital ecosystems and campaigns for brands including Eli Lilly, Johnson & Johnson, Novo Nordisk, and Janome America.
I believe the best marketing does more than perform — it informs, connects, and drives meaningful impact.
Areas of Expertise:
▪ Full-funnel digital marketing strategy
▪ Marketing operations, systems, and automation
▪ CRM, email, and lifecycle programs
▪ Paid + organic growth strategy
▪ Brand messaging, storytelling, and creative direction
Case Studies
💕Breast Cancer & Clinical Trial Education
Client: Gilead Sciences (via Black Health Matters)
Role: Digital Campaign Strategist | Year: 2024
🧠 The Challenge
Black women in the U.S. face disproportionate rates of late-stage breast cancer diagnoses and significantly lower representation in clinical trials. Gilead aimed to raise awareness and drive meaningful engagement with clinical trial resources specifically tailored for Black patients — in a way that felt human, trustworthy, and culturally grounded.
👶🏽 Infant Health Education & Vaccine Awareness
Client: Sanofi (via Black Health Matters)
Role: Digital Campaign Strategist | Year: 2024
🧠 The Challenge
RSV (Respiratory Syncytial Virus) poses serious risks to infants, yet awareness around prevention — especially within Black communities — remains limited. Sanofi needed to reach parents with clear, non-alarmist, and culturally mindful messaging that encouraged them to learn about new RSV vaccine options for their children.
🧩 Operational Infrastructure & Team Systems
Client: Black Health Matters
Role: Digital Operations Lead | Years: 2022–Present
🧠 The Challenge
As the organization scaled its partnerships and campaigns, BHM lacked a centralized project management system or structured internal operations. Files were dispersed across personal drives and team chats, and there was no consistent process for planning, collaboration, or tracking performance.
🧩 B2B Event Strategy & Community Experience
Client: Etumos (MOPsCON Event)
Role: Campaign Manager & Creative Lead | Year: 2023
🧠 The Challenge
Etumos aimed to increase event registration and engagement year over year while evolving the brand voice to feel more inclusive and human. They also wanted to offer attendees a more memorable digital and emotional experience that extended beyond traditional sessions.
📣 Social Media Strategy & Growth
Client: Etumos
Role: Social Media Manager | Year: 2022
🧠 The Challenge
Etumos needed to improve social performance to support top-of-funnel brand awareness, increase web traffic, and drive more consistent audience outreach in the MarTech space.
🎥 YouTube Optimization & Visual Branding
Client: Etumos
Role: YouTube Strategist & Video Editor | Year: 2023
🧠 The Challenge
The YouTube channel lacked cohesive branding, clean edits, and actionable end screens. Videos were informative but underperforming due to lack of polish and low visual appeal. The goal was to boost both video engagement and channel discoverability.
💅🏾 Community-Driven Fundraising Campaign
Client: Uzuri Beauty Supply
Role: Marketing Strategist + Creative Lead | Year: 2023
🧠 The Challenge
Uzuri needed to raise funds quickly, with no paid advertising budget. Our goal was to inspire support from customers, community advocates, and local networks using only social media and grassroots messaging.
💜Organic Social Media Strategy
Client: Uzuri Beauty Supply
Role: Marketing Strategist + Creative Lead | Year: 2023
🧠 The Challenge
Uzuri Beauty needed to move beyond static product promotion and build a truly engaging, value-driven online presence. Their goal was to position themselves as a go-to resource for natural hair education while reinforcing their retail offerings.
📅Local #Mompreneur Event
Client: Uzuri Beauty Supply
Role: Marketing Strategist + Creative Lead | Year: 2023
🧠 The Challenge
Uzuri Beauty wanted to grow its signature #Mompreneur event and attract a wider community of aspiring and established women in business — without the use of paid advertising. The goal was to build excitement, communicate value, and drive registrations through purely organic channels.
🧵 Community Building & Digital Engagement
Client: Janome America
Role: Marketing Supervisor | Year: 2019–2020
🧠 The Challenge
Janome wanted to build deeper relationships with its customers outside of traditional product marketing. They needed a space where sewing enthusiasts could share, learn, and engage with both each other and the brand.
🤝 Media Partnerships & Brand Exposure
Client: Janome America
Role: Marketing Supervisor & Coordinator | Years: 2017–2021
🧠 The Challenge
Janome wanted to break out of standard craft-focused marketing and tap into broader audiences through authentic, mission-aligned partnerships. The goal was to increase visibility and deepen en a Gen Z/urban design audience, bridging the gap between traditional sewing and cutting-edge fashion communities.
🌟 Influencer Strategy & Ambassador Program
Client: Janome America
Role: Marketing Supervisor | Year: 2020–2021
🧠 The Challenge
Janome needed to build cultural credibility among younger, digitally engaged audiences — particularly DIYers, crafters, and cosplay creators — without leaning solely on traditional retail marketing or paid ads.
Skills & Software
My marketing experience is grounded in the effective use of digital tools and platforms to deliver measurable results. If you’re looking for someone who can make tech translate into results, I’m that person.
Marketing Philosophy
Let’s talk about Marketing Strategy and Operations that are not only fundamental but provide organizations with data and evidence of growth.
What My Teammates Are
Saying About Me:
“Claudia is such a great colleague – I appreciate her creativity and willingness to always jump in and embrace new projects. She is also a very kind and positive coworker – it was a joy working with her, and I know she will succeed anywhere she goes. I sincerely hope to cross paths with her again in the future!”
Michelle Wilfong-Oliphant
Senior Marketing Operations Consultant
“Claudia has a natural talent for building and engaging with communities on multiple platforms. I’ve been impressed with her creativity in our social outreach as well as her internal processes with our team. More importantly, her work drives results and active engagements that delight the audience. I’d recommend Claudia to any team looking to make an impact with their social channels.”
Tiffany Diehl
Marketing Operations Expert
“Claudia is such a gem. She is incredibly kind and positive, creative, quick on her feet, and attentive to the needs within the community she managed. I’ve loved working with Claudia and her quick wit had me engaged and looking forward to receiving marketing emails – a feat! I would recommend her for anything creative, she’s a unique talent and I look forward to seeing what she does next.”
Amanda Reilly
Marketing Operations Expert
Hashtag Marketing Blog
- Shooting My Shot: How I’d Leverage Marketing for a Modern Stock House
- 📖QA is Corporate Hot Sauce, I Put That S*** On Everything
- Sew-cial Justice, George Floyd, a Pandemic, and a Baby
- 📖Mistakes in Marketing
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Claudia Cherrington Lopez 